You've likely already got a marketing tech stack up and running, but now may be the time to spend more on creativity. These investments are worth it - but marketing leaders should strike a balance. That's often true for hiring budgets for specialists too. Show the moneyĪs the saying goes, follow the money, and a lot of money is going to marketing technology. The result can be more and better ideas, with a broader impact.Īt our firm, we call this approach "human-led, tech-powered." Tech helps with almost everything we do, but the goal is to help make our marketer's lives easier and their work more impactful. Generative AI can then help create derivative, personalized versions of the initial idea. You can then use marketing technology to design, monitor, and report on a data-driven campaign that will help amplify creativity's impact. That’s information these agencies can provide families as they sort out where their children will attend school.Account icon An icon in the shape of a person's head and shoulders. For instance, one chapter explains the differences between public charter and magnet schools. Organizations that support immigrants and English learners, such as refugee resettlement agencies or local nonprofits, can also use it, Ceja said. The toolkit won’t just serve families and educators. Educators should help explain what their schools offer. assessments work, said Beatriz Ceja, the deputy assistant secretary in OELA.Īnother chapter explains to families that their children can participate in extracurricular activities such as sports and student clubs and that there may be costs associated with participation. Educators are then also encouraged to consider ways to clearly explain assessment practices and purposes themselves, recognizing that some families may be unfamiliar with how U.S. Educators should be ready to help answer them.įor instance, one chapter in the toolkit explains to families how various assessments work and their purpose. Likewise, educators should understand what barriers families may face and how to address them whether rooted in language or cultural differences.Įach of the standalone six chapters, or sections, of the toolkit offers suggested questions families and caregivers of English learners should ask school staff. education system works to be able to advocate for and participate in their children’s education. In the case of family engagement, OELA officials said families must know what rights they have and how the U.S. Yet they can collaborate and co-teach with English-learner teachers. It’s a concept researchers have been looking into when it comes to instruction since not all general education teachers are adequately trained to best support English learners. Officials at the OELA webinar emphasized the idea of shared responsibility regarding family engagement for English learners. “When our families and our caregivers are more involved and engaged in the education of their children, we see there are increases in positive academic outcomes as well as linguistic outcomes.” “Research is very clear,” said Melissa Castillo, a senior advisor at OELA at a webinar this month announcing the toolkit’s launch. It is called the EL Family Toolkit app in both the Apple app store and Google Play store, developed by the Manhattan Strategy Group. The free toolkit -available in English, Spanish, Chinese, and Arabic, and accessible as a mobile app for Android and iPhone devices-covers a wide range of topics, from helping families understand what documents they need to enroll English learners in schools to advice for educators on how to explain the importance of parent-teacher conferences and navigate language barriers that may prevent that sort of engagement. Department of Education’s office of English language acquisition has updated its English-learner family toolkit for educators and families to use for guidance in meaningful family engagement.
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